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David Calkins

Director, Integrated Brand Communications and Media


Team leader with 15 years of local, regional and global experience managing direct reports, brands and agencies within large auto, CPG and retail focused organizations resulting in optimized financial investments and business growth.

 

Successful in evolving, managing and optimizing investments in excess of $400MM across all channels including search, social, mobile, video, TV, print, outdoor, ecommerce, programmatic, database, DMPs and DSPs.

 

Areas of strength and experience:

Integrated media planning and strategy

Team leadership and management

Employee selection and development

New business and relationship development

Project and program management

Agency and vendor management and negotiating

Public speaking and audience engagement

Sports marketing and sponsorship

Non-profit development

 

Contact: [email protected]

 

David Calkins's Background

David Calkins's Experience

Director, Integrated Brand Communications and Media at Luxottica

November 2015 - Present | Cincinnati

Lead communication planning and media planning and buying across all Luxottica retail brands across North America.

Integrated Communications Manager at Diageo

December 2010 - 2015 | Chicago, IL

Oversee all local media, sports sponsorships, mobile and ecommerce strategy and execution across the world’s largest portfolio of adult beverage brands (Smirnoff, Crown Royal, Captain Morgan, CIROC, Guinness, etc.). Previous role: Digital Strategy and Engagement Manager.

Associate Media Director at Draftfcb (MillerCoors Brewing Company)

April 2005 - August 2010

Led a team of seven and other agency teams in developing and executing integrated media strategy across TV, digital, social, mobile, radio, print and outdoor for MillerCoors Brewing Company brands that range from $3MM to $150MM+ in annual media spending.

Promotions Director at Roosevelt University

April 2009 - September 2010

Led all sales and marketing communications for digital radio station, WRBC, at Roosevelt University.

Media Planner at Starcom MediaVest Group (General Motors)

February 2002 - April 2005

Created media plans for General Motors' largest brand, Chevy Silverado, and local Cadillac dealers.

Assistant Media Planner & Buyer at Grigg Media

January 2001 - February 2002

Developed and executed media plans for auto, telecom, retail and non-profit clients.

Marketing Assistant at Ciba Chemicals

July 2000 - December 2000 | East Lansing, MI

Assisted in preparing marketing materials, kits and presentations.

David Calkins's Education

Roosevelt University

M.S.

Concentration: Integrated Marketing Communications


Michigan State University

B.A.

Concentration: Advertising


Duke University

Executive Education

Concentration: Advertising and Society


University of Arizona

Executive Education

Concentration: Astronomy


Stanford University

Executive Education

Concentration: Computer Science


Harvard Business School

Executive Education

Concentration: Digital Marketing


David Calkins's Interests & Activities

Biking, Travel, Cooking, Art, Public Speaking

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