Director, Integrated Brand Communications and Media
Team leader with 15 years of local, regional and global experience managing direct reports, brands and agencies within large auto, CPG and retail focused organizations resulting in optimized financial investments and business growth.
Successful in evolving, managing and optimizing investments in excess of $400MM across all channels including search, social, mobile, video, TV, print, outdoor, ecommerce, programmatic, database, DMPs and DSPs.
Areas of strength and experience:
Integrated media planning and strategy
Team leadership and management
Employee selection and development
New business and relationship development
Project and program management
Agency and vendor management and negotiating
Public speaking and audience engagement
Sports marketing and sponsorship
Contact: [email protected]
David Calkins's Background
David Calkins's Experience
Director, Integrated Brand Communications and Media at Luxottica
November 2015 - Present | Cincinnati
Lead communication planning and media planning and buying across all Luxottica retail brands across North America.
Integrated Communications Manager at Diageo
December 2010 - 2015 | Chicago, IL
Oversee all local media, sports sponsorships, mobile and ecommerce strategy and execution across the world’s largest portfolio of adult beverage brands (Smirnoff, Crown Royal, Captain Morgan, CIROC, Guinness, etc.). Previous role: Digital Strategy and Engagement Manager.
Promotions Director at Roosevelt University
April 2009 - September 2010
Led all sales and marketing communications for digital radio station, WRBC, at Roosevelt University.
Associate Media Director at Draftfcb (MillerCoors Brewing Company)
April 2005 - August 2010
Led a team of seven and other agency teams in developing and executing integrated media strategy across TV, digital, social, mobile, radio, print and outdoor for MillerCoors Brewing Company brands that range from $3MM to $150MM+ in annual media spending.
Media Planner at Starcom MediaVest Group (General Motors)
February 2002 - April 2005
Created media plans for General Motors' largest brand, Chevy Silverado, and local Cadillac dealers.
Assistant Media Planner & Buyer at Grigg Media
January 2001 - February 2002
Developed and executed media plans for auto, telecom, retail and non-profit clients.
Marketing Assistant at Ciba Chemicals
July 2000 - December 2000 | East Lansing, MI
Assisted in preparing marketing materials, kits and presentations.
David Calkins's Education
Michigan State University
Concentration: Computer Science
Concentration: Integrated Marketing Communications
Concentration: Advertising and Society
University of Arizona
Harvard Business School
Concentration: Digital Marketing
David Calkins's Interests & Activities
Biking, Travel, Cooking, Art, Public Speaking